North End Subaru donates $18G to Boys and Girls Clubs


By Joe Atmonavage
Sentinel & Enterprise
April 30, 2016

13100936_1193679080643910_2901440046479536969_nLUNENBURG — Ninety percent of the Lunenburg Boys & Girls Club’s budget is funded by donations. That’s how the organization stays in operation, offering a place for local children.

“Things like this give us some room to breathe while we get to the next event and toward the next grant,” Michelle Belleza, executive director of the Boys & Girls Club, said. “It enables us to do all these great things with the kids.”

Belleza is referring to a check that North End Subaru presented to the club, as well as another to the Boys & Girls Club of Fitchburg and Leominster, on Friday at the dealership, totaling $18,515.

“We are part of the community,” said Marty Babineau, the Lunenburg dealership’s general manager. “The biggest part of having a successful business is giving back to the community, especially the kids.”

The donation is part of a program called “Share the Love” that Subaru of North America has done for the last eight years. For each car sold in November and December, Subaru donates $250 to one of four charities the customer chooses. Three of the charities are national charities chosen by Subaru and the fourth is chosen by the local dealership.

Babineau said choosing local boys and girls clubs was an easy one.

“When the opportunity came up for us to choose our own charity, we choose the Boys & Girls Clubs in Fitchburg, Leominster and Lunenburg, because it serves most of our customer base,” he said.

Belleza said it’s great to see a national company like Subaru help local charities.

“It’s amazing that Subaru of North America realizes hometown charities are important and then North End Subaru realizes how important the boys and girls clubs are in this area,” she said. “For them to choose us is phenomenal. This is a donation that will help a ton of kids.”

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